Benicassim, the four-day festival held annually on Spain’s eastern coast, is the country’s premier contemporary music event. Festival-goers, who exceed 120,000, are hosted in an arena by the sea, with a programme running from 6pm to 4am.
Proving ever-versatile, in 2011 TMC transported its team and operation across the ocean, seamlessly adapting its successful systems to meet the demands of the Spanish set-up.
We created multi-lingual programmes and targeted merchandise such as bottle-opener keyrings that kept the cold beers flowing, as well as unique and quirky hand-held fans which proved extremely popular.
Queues at the merch stalls continued into the early morning.